Backflow Prevention Survey
Most homeowners are unaware that backflow preventers exist and do not understand their purpose. This lack of awareness leads many to question the need for these safety measures, weakening support for regulations that protect public drinking water systems. To explore how awareness affects this perception, Watts surveyed 1,000 single-family homeowners on public water systems across the U.S. on what they know about backflow.
Key Takeaway: Most homeowners are unfamiliar with backflow prevention
Key Takeaway: Once educated, homeowners demonstrate increased support for backflow
Key Takeaway: Homeowners feel underinformed on the importance of backflow prevention
Educating Homeowners in a Relatable Way
Addressing the awareness gap in a format homeowners want to watch is vital to amplifying the importance of backflow prevention. This video was created to offer an easy-to-understand, non-technical explanation of backflow in a format that resonates with homeowners.
Share this video with friends, family, and neighbors to help spread this message nationally and protect our public water supply.
Resources
Survey Results |
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Explore the complete survey results. | |
Survey Infographics |
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Download and share the survey infographics. | |
Survey Social Media Posts |
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Promote the survey and spread awareness on your social media with pre-made posts. | |
Understanding Backflow Animations |
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Download two informational animated videos for residential and commercial/industrial audiences. | |
What is Backflow? Knowledge Card |
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Educate your customers with a knowledge card for testers and municipalities |